This is the most expensive soap manufactured in
and it is easily ten to twelve times more expensive that the costliest soaps
already available on the shelves in the country. India
The soap is being manufactured by a Karnataka Government public sector enterprise which was established almost a hundred years ago by the then Maharaja of Mysore, Nalwadi Krishnaraja Wodeyar.
Already known for its sandal soap, this soap has quickly emerged as the most premium toilet soap in
. It is
manufactured by the makers of the well-known Mysore Sandal Soap. India
Launched on January 25, 2012, it is called Mysore Sandal Millennium and it is priced at Rs 720 per cake of 150 grams. Manufactured by Karnataka Soaps and Detergents Limited (KS & DL), it is the first most expensive soap manufactured and sold in
As of now, these soaps are available through outlets in star hotels, hyper malls, super bazaars, lifestyle stores and other major departmental stores.
The Millennium soap is produced from exclusive vegetable oil mixed with special conditioners, moisturisers, Vitamin-E, Jajoba-Mimosa and natural Sandalwood oil.
The pure Sandalwood oil contains anti-ageing properties that help to retain the skin's glow. Another product, Hydrolysed Milk Protein, which is high in amino acid, helps the skin in hydration and maintain its elasticity. The soap also contains Glycerine, which helps to prevent skin dehydration and maintain even structure.
The Millenium is pegged to make a mark in the premium segment and it is strange but true that KS and DL is the only company in
public or private, to manufacture and dell soaps for the premium segment. India
, the toilet soap market ca be
broadly categorized into four price segments — premium, popular, discount and
economy. KS & DL has several soaps in the premium soap category which is estimated
at over 15 per cent of the total soap market in India at about Rs 10,000 crore. Some
of the other soaps in the premium category include Dove which is the next most
expensive soap after Mysore Sandal Gold, Vivel and Lux. India
KS and DL is a 91-year old PSU, with a turnover today of Rs 200 crore and it is the only company that uses pure sandalwood oil for its soaps.
The Millenium soap has been tested in
and at the inhouse centre in the State-owned PSU. The soap is derived from pure
vegetable oil base, added with conditioners, moisturisers, Vitamin E, Jajoba-Mimosa-Sunflower
seed waxes, Shea-butter, almond oil, hydrolysed milk protein and stabilising
agents. It is then enriched with natural and pure Mysore sandalwood oil based
fragrance to which is added natural essential oils Vetivert, Guaicwood,
Patchouli, Geranium, Petitgrain, Orange, Cedarwood, Palmrosa, clove among
The soap, which is manufactured in the
plant, contains three per cent pure sandalwood oil. The current value
of one litre of sandalwood oil
is a little more than Rs. 2 lakhs. It is this that adds to the high cost of the
The company incurs an expenditure of Rs 7 lakhs to Rs. 8 lakhs per tonne for manufacturing the Millenium soap. It did two years of research to develop the soap which was tested for dermatological studies in
and . Paris
Interestingly, the first sandal soap from the stables of this company was manufactured way back in 1918 and since then the Mysore sandal soap had made a name for itself not only in India but abroad too.
It was the Indian Institute of Science (IISc) that helped the company extract oil from sandal logs. Here, we should remember the then Dewan, Sir M. Visveshwaraiah, who played a role in establishing the company and interacting with the IISC in helping it refine the process of extraction of oil from sandal wood.
The Indian Soap industry today includes 700 companies with combined annual revenue of about $17 billion with the top 50 companies holding almost 90 per cent of the market.
The Indian soap Industry volume is pegged at Rs 5000 crore and it is growing.
today is one of the largest
producers of soaps in the world. However, the per capita consumption of toilet/ bathing
soap in India India is just 800
gms, whereas it is 6.5 kgs in U.S.A.,
4 kgs in China, 1.1 kgs in
and 2.5 kgs. in Brazil .
Soaps form the largest portion of the FMCG (Fast moving Consumer Goods) market with bathing and toilet soaps contributing around 30 per cent of the soap market.
, soaps are available in five
million retail stores, out of which, 3.75 million are in the rural areas. As
70 per cent of India ’s
population resides in the rural areas, 50 per cent of the soaps are sold in the
rural markets. India